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Gordon Ramsay micro-sites launched by Plymouth company

Gordon Ramsay micro-sites launched by Plymouth company

A South West digital marketing agency is cooking up a storm after supporting the online launch of Gordon Ramsay’s latest micro-websites.

NUMO Group, based in Plymouth, is tasked with increasing the online visibility of the culinary enterprises that make up Gordon Ramsay’s global empire.

The latest of Ramsay’s ventures to receive online support from NUMO is Plane Food at Heathrow’s Terminal 5, The Trianon Palace & Spa in Paris and the Maze Grill, which had its official opening in London last week (Friday 11 April).

Steve Tomkinson, director of NUMO Group said, “The micro-sites have an important part to play in the success of Gordon Ramsay’s newly opened businesses. When people visit his official website looking for his latest ventures, they need to get a real sense of what the restaurant or café is all about, as well as full menus and travel directions. The individual micro-sites are crucial in providing this information.

Steve continued, “We play a vital role in ensuring these micro-sites are highly visible amongst all major search engines. Our objective is to use the latest search engine optimisation (SEO) techniques to increase the number of visitors to both the main site and the micro-sites. Making sure the site is ranked highly on search engines like Google and MSN is the key to achieving this.”

Plane Food is Gordon Ramsay’s first airport business and is located in the heart of the visionary T5, offering passengers the chance to sample his signature menu as well as an exclusive ‘picnic’ option that can be carried on board. The Maze Grill on London’s Grosvenor Square is Ramsay’s latest offering with a wide range of different breeds and cuts of beef cooked over coal, alongside a number of other grilled meat and fish dishes.

NUMO does the internet marketing for all 12 of Gordon Ramsay’s micro-sites which can be accessed through the official website www.gordonramsay.com.

16/05/2008 | 16.15